Powerful CRM Software for Small Business and Startups in 2022

Powerful CRM Software for Small Business and Startups
Powerful CRM Software for Small Business and Startups

Customer Relationship Management (CRM) software is a business tactic management and customer communication management software.

This software helps you coordinate with your customer and other business units, such as sales, marketing, customer services, and reports.

CRM software supports you to record the contact and accounts of the customer throughout their service lifecycle.

It can help your business, startup, and companies to automate, analyze, track and optimize your customer interactions.

In reality, CRM software is a data warehouse of contact data and communication history for the customer in various departments.

They might be using CRM within a single organization. These comprise sales, marketing, client success or service, and additional teams too.

Benefits of Using CRM Software:

The benefits of using CRM software by small business and startup are as follow:

  • Enhance customer satisfaction
  • Systematize tasks and sales
  • Grow operational productivity
  • Clear employees to focus on customer relations rather than the data entry process
  • Create one database for client information
  • Provide superior insights into sales, marketing, and customer service developments
  • Help enhance customer communications
  • Shorten sales cycles and analysis process 
  • Advance customer maintenance
  • Help businesses realize and address the requirements of customers

Features to Consider in CRM Software for Small Business/Startups

  • Management of Customer Data
  • Marketing automation
  • Customer service and support
  • Sales Acceleration and Assistance
  • Affordable pricing plans

Here are the 10 Powerful CRM software for small businesses/startups in 2021:


Drip is a cloud-based CRM software for businesses of different industries like marketing, advertising, customer goods, and even e-learning.

It offers you workflow automation, multi-channel marketing, and personalized email campaigns.

Drip’s website track features provide its user with a detailed report of the customer journey and customer loyalty with leaderboards.

Key Features of Drip

  • Manage Facebook Ads
  • Create Workflow
  • Automate Process
  • Subscriber Tagging and list management
  • Drip Campaigns and campaigns templates
  • Track Performance
  • Reports and Integrations
  • Email flares, unique emails, and capture address.


  • It has got strong automation features.
  • Easy-to-use.
  • Professional eCommerce features.
  • Solid integrations.


  • It is a little expensive.
  • The form creator is limited.


Sendinblue is a SaaS solution for CRM that digitally guides your business with the right marketing and sales tools.

It helps you keep your growing customers engaged by sending SMS, emails at the right time, in the right place. 

It offers you to organize your team, track every customer interaction with your CRM, centralized all contact information, and organize them for more effective communication.

Keys Features of Sendinblue

  • Email marketing and online marketing
  • Reporting and analytics
  • Pre-sent testing and link tracking
  • Marketing automation
  • SMTP Email
  • SMS messages
  • Responsive Email Design Tools
  • Import own HTML design
  • Email and Phone Customer Support
  • Hard bounce and subscription management


  • It helps you to send emails to multiple customers at once.
  • Affordable and easy to use.
  • Campaign Analytics.
  • Great visual dashboard, clear reporting, and analysis. 


  • Support is a little slow.


HubSpot is a CRM software that ensures your business growth without compromise with a motto of “good for the business”, which should also mean “good for the customer.”

It aims to give you an incredible understanding of every interaction so you can build bottomless relationships with your customers at scale.

HubSpot CRM connects to your Gmail or Outlook inbox to send email from the CRM, system a joint team email account, and contact dozens of other useful, time-saving, and marketing tools.

Key Features of HubSpot

  • Reporting dashboard 
  • Company insights 
  • Deal tracking 
  • Pipeline management
  • Email tracking & notifications 
  • Prospect tracking 
  • Meeting scheduling 
  • Live chat
  • Content management software for building a powerful.


  • HubSpot Sales Hub is a great and easy-to-use interface, in which you can tack all the options in it, as the interface is very easy to understand and looks very premium too.
  • Its automation model allows complete building marketing, sales, and service processes.
  • The pipeline management, reports, and usage of the dashboards give a person a very good perspective of the running activities.
  • With the Email tracking system, it is great to see if my prospect has or has not read my emails yet.


  • Sometimes it overwrites the existing records.
  • It is a little too expensive to upgrade to a premium plan.

Constant Contact

Constant Contact CRM supports you in email marketing campaigns, creating and deploying awesome websites in seconds or minutes, and social media marketing campaigns.

It provides all the tools and guidelines to achieve better results and boost your sales.

Constant Contract e-commerce tools offer you to set up an online shopping store in an instant and help to start marketing your digital or physical goods faster.

Key Features of Constant Contact

  • Provide Support tools like chat, phone, and learning resources
  • Email marketing 
  • Logo maker
  • Contact Management
  • Social media marketing
  • Google Ads
  • Apps & integrations
  • Marketing Calendar
  • Event Management & Marketing
  • Website features like:
  • Mobile-responsive Websites  
  • Free Hosting and Unlimited Storage
  • SSL Certificate (Security)
  • Website Analytics
  • Blog
  • Connect a Custom Domain
  • Save History
  • Ecommerce Tools


  • Intuitive and elegant UI
  • Offers social media campaign integration
  • Selection of commerce and event integrations


  • Templates don’t offer much flexibility.
  • Pricing will add up once you have thousands of contacts.


Salesflare CRM software says that “Stop managing data, Start managing your customer.” It reduces data entry time as it collects information from customer email, email signature, social media profiles and automatically stores it.

Salesflare can easily integrate with your sales toolset and boost your productivity. It can connect to every CRM, ERP, and more so your developers can exchange data to Salesflares.

Key Features of Salesflare

  • Data Import & Export Tools 
  • Contact & Account Management
  • Performance and Reliability 
  • Marketing ROI Analytics
  • Output Document Generation
  • Call Center Features


  • Easy to use and excellent prompt customer service.
  • It allows you to keep track of all your interactions with your prospects easily.
  • The integrations make it easy to build a fully automated sales booking and pipeline system. Automated calendar reminders, tasks, and activities + workflows.
  • Supports collaboration with the team.


  • Some minor bugs, but they work hard to resolve them. Great customer support.


Zoho CRM provides you with high-level automation that is highly customizable. It supports you to have multi-channel customer support via phone, live chat, email, and social media. 

It has over 100 third-party integrations, so you have the aid to connect with LinkedIn, Zappier, Google, Outlook, and many more.

It provides data security, integrity, and regulatory submission, and within CRM, you can import / export information.

And it gives a 15-day free trial period and has a free plan for up to 3 users, which is beneficial for small businesses and startups.

Key Features of Zoho

  • Lead Management: It helps you capture leads, systematize lead scoring, categorize leads that will convert, and follow up with comprehensive contact data.
  • Deal Management: It helps to lock more deals in less time. And track your deals and take hold of every opportunity at the ideal moment.
  • Contact Management: It helps you get real-time perceptions about your customers, link with them across networks, and build robust relationships.
  • Workflow Automation: It helps you and your team follow up leads and updates and perform the task much faster and easier.


  • Integration with so many other Zoho apps.
  • Ability to enter a lot of data into contact records and create custom fields in CRM. 
  • Display the data in these custom fields on different screens on the application. 
  • Set data to be required fields, so you have to complete the entry of data into the field for it to be saved.’


  • It has no free trial or freemium pricing plan.


Pipedrive CRM software supports you to get hot leads straight into your sales pipelines 24/7 from your custom chatbot and web forms.

It tracks all your calls, emails, and contact history provides you with visual output and helps control your schedule. 

You can access Pipedrive from your smartphones, integrate it with your sales enhancing applications, and offer you a full slide of how your business information is used.

Key Features of Pipedrive

  • Manage leads and deals
  • Track communications
  • Automate and grow
  • Insights and reports
  • Privacy and security
  • Mobile apps and integrations


  • Allows you to keep all the actions carried out in a file (notes, calls, follow-ups, emails, reminders, tasks, etc.)
  • Reports are easy to use, and customization is just a few clicks away.
  • Different views allow everyone to work at ease, depending on individual style.
  • Managing users and permissions is simple.


  • You can’t identify the most important tracking items, and when the sales cycle is long.

Salesforce CRM

Salesforce CRM offers an omnichannel eCommerce platform for users to grow leads, grow sales, and accomplish customer relationships flawlessly on different networks.

It also has a strong analytics part crowded with other inclusive features in an easy-to-use user interface.

Salesforce CRM also has a spontaneous dashboard for data buildup and comprehensive reporting and analysis that gives you a sound sense of your sales performance.

Key Features of Salesforce CRM

  • Contact Management
  • Opportunity Management
  • Lead Management
  • Reports and Dashboards
  • Mobile
  • Email Integration
  • Sales Forecasting
  • Workflow and Approvals
  • Files Sync and Share
  • Salesforce Engage
  • Sales Collaboration
  • Territory Management
  • Sales Data and Intelligence
  • Partner Management


  • Salesforce is an amazing tool and extremely powerful. If it weren’t, then it wouldn’t be as popular as it is. 
  • There is so much flexibility to make it your own and use it the way you want for various things, including inventory, lead management, help desk ticketing system, etc. 
  • Managing inventory on Salesforce will save company’s lots of time from using other old school solutions like spreadsheets and pen & paper. 
  • It helps you in the desk ticketing system that will integrate works wonders and helps keep track of all tickets that have worked on in the past and the steps to replicate those issues and solve them. 
  • The archiving capability of Salesforce is remarkable.


  • Salesforce is complicated to use.
  • It is a little bit expensive.


Freshworks CRM is a better version of Fresh sales that helps you determine the best leads, increase customer engagement, initiate deals to closure, and raise existing customers with a smart, inclusive solution.

Freshworks CRM uses AI to cut through the disorder and generate an accurate AI-powered forecast and help the sales team take action and drive deals to closure faster

Key Features of Freshworks

  • Helps you to understand visitor intent. Track page visits and even actions on your site.
  • Chat in real-time with website visitors using AI-powered chatbots.
  • Build custom web forms and capture visitor information.
  • Adapt email campaigns and create cost-effective leads for sales.
  • You can get a 360° view of a customer. Capture all customer interactions in one place.
  • Identifies your best leads. 
  • Set up welcome emails or adapted journeys based on actions.
  • Communicate through Phone, Email, WhatsApp, Chat.


  • It helps you systematize your onboarding procedure for new leads.
  • It has many incorporations with other applications to cooperate with other things such as calendars and calls.
  • It’s straightforward to set orders, so the platform routinely follows up with individuals for you. This is supported for your sales channel and customer message when working on a project that needs their input.
  • Great user interface and experience: Almost no working out is needed to use the solution; it is also a great application for iOS and Android devices.


  • Limited choices for the font in the email template.
  • It is a little bit expensive.

Streak CRM for Gmail

Streak CRM for Gmail provides you with information about your pipelines, contacts, and tasks straight in your inbox and concisely.

It adds, removes, rearrange, and colors every pipeline step to fit your evolving workflow and customize it.

Streak CRM supports all formats, checkboxes, lists, text, characters, formulas, tags, customer contacts, and many more and fills the data like “data created” or “date of the previous email” automatically.

Key Features of Streak CRM

  • Built into the tools you use
  • View tracking
  • Mail merge
  • Schedule emails to send later
  • Snippets
  • Thread splitter
  • Complete integrations
  • Difficult security and privacy


  • Simple download & installation process.
  • Efficient integration with Google (Gmail).
  • Time utilization: snippets and shortcuts.
  • Effective email tracking.


  • Difficulty navigating via an app on the phone.

CRM software helps your small business and startup grow in the bigger platform. They can help you by coordinating customer communications between business units, Sales, marketing, and customer service, all on the same tools or software.

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